Friday, November 25, 2011

The Power of Gratitude by Arlin Sorensen


As we celebrate this Thanksgiving Holiday, and move quickly into Christmas mode, let’s be sure we take time to be grateful for all the good things that we experience every day. Far too often we go through life taking the important things for granted and focusing on the little things that aggravate us. We miss giving thanks for the 98% while we are consumed by the 2% of our patch that isn’t what we want. Here are some ways you might reverse that thought pattern.
Attitude is a choice. Gratitude is an attitude. We can quickly see that gratitude is a choice. So how do we make it the normal response in our day – the moment by moment way we can live a life of gratitude.
  1. Stop worrying about the Joneses. We spend too much time comparing ourselves with others. The real question is ‘what have you done with what you have been given’? We should not be worried about someone else, but rather how we are using what God has entrusted to our care and the gifts He has given us.
  2. Think about the 90% or more of the world who have a whole lot less. We are blessed well beyond what we deserve here in the USA. We could have been dealt a very different life – where over half the others who share this planet with us live on less than $2 a day. We have definitely not got anything to complain about.
  3. Look forward and dream. Vision is the ability to see the future. Execution is what gets us there. Accountability is the key to making sure we execute to achieve our vision. As part of HTG you have the framework for success. The only limitation is the vision. Make sure you have defined yours.
  4. Make it a practice. Say thank you for everything. Give freely to those in your patch. Not just stuff, but time, and most of all yourself.
  5. Make a list of your blessings. Set aside plenty of time because there will be a long list. Think of the obvious things – family, friends, health – but then put your thinking cap on and think of the ones you walk over every day and don’t even see them. Clean water, a toothbrush, medicine you take, a car to drive to work, coffee – the list will go on for a few pages.
  6. Get your perspective set on what matters – your legacy. You will leave three things in life. A record will list the facts regarding your life. History will capture your story. Legacy will be the result of how you live. Your record will eventually be erased after a period of time and it will be no more. History will be re-written to fit the time and outcome the writer desires. Only your legacy truly carries on your life forever.
  7. Think about the small stuff. Don’t worry about it – we shouldn’t fret the little things. But we must not ignore them either. God’s blessings often come in the form of small things that make a huge difference.
  8. Notice God’s creation. We drive to work every day and many other places through the week and totally ignore what we are surrounded with. Don’t miss it – take time to smell the roses and notice just how intricately God made them.
  9. Stop to consider what you could not have right now. Think of those who lived in previous generations, or may live just across your city, and don’t have today. We have so much to be thankful for.
  10. Take a read of God’s Word – the Bible – and check out the hundreds of promises He has given to us. Not only can we be grateful today, we have promises to be grateful for into eternity.
I am grateful for each and every one of you. And I am pretty confident none of us woke up hungry, slept in the street, didn’t have a bed or any heat, and don’t have to worry about where our next dollar will come from. We are blessed indeed. The response to blessing needs to be gratitude. Is your gratitude showing? If you haven’t told the people in your patch thanks today – take some time to make that investment. Gratitude is a big deal that we often give little attention to. I encourage you to change that today!
Last modified on Friday, 25 November 2011 14:58
Arlin Sorensen

Arlin Sorensen

I am just a plain old Iowa farm boy who loves technology. Fortunately I have been blessed with a job of putting the two together, living here on the farm and leading our company - Heartland Technology Solutions. The real fun is the learning shared with peers through HTG Peer Groups. It is the relationships that make life worth living, and this industry is full of really awesome people. I am blessed every day!
E-mail: asorensen@heartlandtechnologies.com

Monday, November 14, 2011

40 Epic Marketing Insights From Google [Data]

Internet Usage

1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) Tweet This!

2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011) Tweet This!

3) Millennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7. (Source: Generations Online, Pew Internet 2010) Tweet This!

4) 67% of consumers researched online prior to purchase during the holiday season. (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This!

5) In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago. (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011) Tweet This!

6) Nearly 50% of US internet users will redeem an online coupon this year. (Source: eMarketer, May 2011) Tweet This!

7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. (Source: eMarketer, June 2011) Tweet This!

8) By 2015, we expect that 50% of all display ads will be rich media ads. (Source: Google, Watch This Space, 2011) Tweet This!

Mobile Use

9) 31% of Americans own a smartphone. (Source: ourmobileplanet.com) Tweet This!

10) 75.7% of the population uses mobile phones. (Source: eMarketer, August 2011) Tweet This!

11) There are 90.1 million smartphone users, 29% of the population. (Source: eMarketer, August 2011) Tweet This!

12) Only 33% of advertisers have a mobile optimized website. (Source: Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011) Tweet This!

13) 53% of searchers purchase as a result of a smartphone search. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

14) 70% of smartphone users use their device while shopping in-store. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

15) 71% of smartphone users have searched after seeing an ad. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

16) There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010. (Source: eMarketer, December 2010) Tweet This!

17) 43% of US adults say they’d be willing to give up beer for a month if it meant they could keep accessing the internet on their smartphones. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

18) 36% of US adults say they’d be willing to give up chocolate for a month if it meant they could keep accessing the internet on their smartphones. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

19) Mobile advertising spending will top $1 billion for the first time in 2011, before reaching $4.39 billion in 2015. (Source: eMarketer, September 2011) Tweet This!

Search

20) There are 191.4 million search users. (Source: eMarketer, July 2011) Tweet This!

21) 82.6% of internet users use search. (Source: eMarketer, July 2011) Tweet This!

22) 16% of the daily queries on Google have never been seen before. (Source: Google Internal Data 2011) Tweet This!

23) Search directly drove 25% of all online device purchases. (Source: Value of Search for Wireless Product Launches Study Google/Compete, March 2010) Tweet This!

24) Advertisers achieve a 7:1 ROI on investments in search-based marketing. (Source: McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011) Tweet This!

25) US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. (Source: eMarketer, June 2011) Tweet This!

26) Including location or phone information in a search ad increases click-through rate 6-8%. (Source: Google Internal Data, Q4 2010) Tweet This!

27) Adding seller ratings to a search ad can boost click-through rate by over 10%. (Source: Google Internal Data, Q3 2010) Tweet This!

28) Two-line sitelinks increase click-through rates by more than 30%*. (Source: Google Internal Data 2011, *Compared to standard AdWords ads) Tweet This!

Social Media

29) There will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. (Source: eMarketer, December 2010) Tweet This!

30) 88% of US companies over 100 employees will use social media for marketing by 2012. (Source: eMarketer, November 2010) Tweet This!

31) 57% of people talk more online than they do in real life. (Source: Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google) Tweet This!

Video

32) Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week. (Source: Google Internal Data, Q3 2011) Tweet This!

33) Recommendations from other people account for 60% of all video clicks from the YouTube homepage. (Source: The YouTube Recommendation System, Sept 2011) Tweet This!

34) Consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed. (Source: Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010) Tweet This!

35) By 2012, internet video will account for over 50% of consumer internet traffic. (Source: Cisco, Jun 2011) Tweet This!

36) YouTube Mobile gets 400 million views a day. (Source: YouTube Press Statistics, 2011) Tweet This!

37) More than 13 million hours of video were uploaded to YouTube in 2010. (Source: YouTube Press Statistics, 2011) Tweet This!

38) There are 48 hours of video uploaded every minute to YouTube. (Source: YouTube Press Statistics, 2011) Tweet This!

39) Over 3 billion videos are viewed each day on YouTube. (Source: YouTube Press Statistics, 2011) Tweet This!

40) Online video advertising spending will grow 52.1% to $2.16 billion in 2011, before reaching $7.11 billion in 2015. (Source: eMarketer, June 2011) Tweet This!

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/28767/40-Epic-Marketing-Insights-From-Google-Data.aspx#ixzz1diaX7pci

40 Epic Marketing Insights From Google [Data]


40 Epic Marketing Insights From Google [Data]

Internet Usage

1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) Tweet This!

2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011) Tweet This!

3) Millennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7. (Source: Generations Online, Pew Internet 2010) Tweet This!

4) 67% of consumers researched online prior to purchase during the holiday season. (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This!

5) In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago. (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011) Tweet This!

6) Nearly 50% of US internet users will redeem an online coupon this year. (Source: eMarketer, May 2011) Tweet This!

7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. (Source: eMarketer, June 2011) Tweet This!

8) By 2015, we expect that 50% of all display ads will be rich media ads. (Source: Google, Watch This Space, 2011) Tweet This!

Mobile Use

9) 31% of Americans own a smartphone. (Source: ourmobileplanet.com) Tweet This!

10) 75.7% of the population uses mobile phones. (Source: eMarketer, August 2011) Tweet This!

11) There are 90.1 million smartphone users, 29% of the population. (Source: eMarketer, August 2011) Tweet This!

12) Only 33% of advertisers have a mobile optimized website. (Source: Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011) Tweet This!

13) 53% of searchers purchase as a result of a smartphone search. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

14) 70% of smartphone users use their device while shopping in-store. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

15) 71% of smartphone users have searched after seeing an ad. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

16) There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010. (Source: eMarketer, December 2010) Tweet This!

17) 43% of US adults say they’d be willing to give up beer for a month if it meant they could keep accessing the internet on their smartphones. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

18) 36% of US adults say they’d be willing to give up chocolate for a month if it meant they could keep accessing the internet on their smartphones. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) Tweet This!

19) Mobile advertising spending will top $1 billion for the first time in 2011, before reaching $4.39 billion in 2015. (Source: eMarketer, September 2011) Tweet This!

Search

20) There are 191.4 million search users. (Source: eMarketer, July 2011) Tweet This!

21) 82.6% of internet users use search. (Source: eMarketer, July 2011) Tweet This!

22) 16% of the daily queries on Google have never been seen before. (Source: Google Internal Data 2011) Tweet This!

23) Search directly drove 25% of all online device purchases. (Source: Value of Search for Wireless Product Launches Study Google/Compete, March 2010) Tweet This!

24) Advertisers achieve a 7:1 ROI on investments in search-based marketing. (Source: McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011) Tweet This!

25) US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. (Source: eMarketer, June 2011) Tweet This!

26) Including location or phone information in a search ad increases click-through rate 6-8%. (Source: Google Internal Data, Q4 2010) Tweet This!

27) Adding seller ratings to a search ad can boost click-through rate by over 10%. (Source: Google Internal Data, Q3 2010) Tweet This!

28) Two-line sitelinks increase click-through rates by more than 30%*. (Source: Google Internal Data 2011, *Compared to standard AdWords ads) Tweet This!

Social Media

29) There will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. (Source: eMarketer, December 2010) Tweet This!

30) 88% of US companies over 100 employees will use social media for marketing by 2012. (Source: eMarketer, November 2010) Tweet This!

31) 57% of people talk more online than they do in real life. (Source: Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google) Tweet This!

Video

32) Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week. (Source: Google Internal Data, Q3 2011) Tweet This!

33) Recommendations from other people account for 60% of all video clicks from the YouTube homepage. (Source: The YouTube Recommendation System, Sept 2011) Tweet This!

34) Consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed. (Source: Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010) Tweet This!

35) By 2012, internet video will account for over 50% of consumer internet traffic. (Source: Cisco, Jun 2011) Tweet This!

36) YouTube Mobile gets 400 million views a day. (Source: YouTube Press Statistics, 2011) Tweet This!

37) More than 13 million hours of video were uploaded to YouTube in 2010. (Source: YouTube Press Statistics, 2011) Tweet This!

38) There are 48 hours of video uploaded every minute to YouTube. (Source: YouTube Press Statistics, 2011) Tweet This!

39) Over 3 billion videos are viewed each day on YouTube. (Source: YouTube Press Statistics, 2011) Tweet This!

40) Online video advertising spending will grow 52.1% to $2.16 billion in 2011, before reaching $7.11 billion in 2015. (Source: eMarketer, June 2011) Tweet This!

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/28767/40-Epic-Marketing-Insights-From-Google-Data.aspx#ixzz1diaX7pci

40 Epic Marketing Insights From Google [Data]