Think Big or Go Home by Mark Mathis @ MV&E

Think Big I

October 23, 2009 by iowaadguy

Another diner opened near me.  Nothing special.  No big menu item.  No strong logo.  No theme.  I would say, no future.   They were thinking small.

Now, Schwartz’s Montreal Hebrew Delicatessen (http://www.schwartzsdeli.com/index2.html ) thinks big about its small menu and small restaurant.   Sure the menu is small, but the food is huge.  Huge smoked meat sandwiches.  Lines out the door.

It is easy in a recession to think small about everything.  But I’m not just thinking about how much you spend on marketing, but how you focus your money, effort and thinking for the greatest results.

Donald Trump said, “If you are going to be thinking anyway, you might as well think big.”  It takes no more calories to think large and shoot for impact.   I found this street art in Chicago.  Grant Wood is big in Cedar Rapids, Iowa, but he is enormous in Chicago.   And the promotion power is unmatched.

Big may be one of the most important ways for people to remember your brand.   There are a hundreds of souvenir shops along the Florida coast, but there is only one Souvenir City.  You know you are there because of the huge shark mouth.  You can buy hermit crabs anywhere, but you can only have your sun-burned body photographed by the big shark head at one souvenir shop. 

Big thinking differentiates you.

So the next time you do an event, plan a meeting, or open a deli, think big and see what happens.  And if you go to Schwartz’s in Montreal, try the Large Plate Smoked Meat. Your eyes may be bigger than your stomach — and you’ll love every pound.